
Definition of Done for UI Screens
If users have to guess, you’re charging them attention tax. Treat cognitive load like performance: a constraint you design against with clear hierarchy, plain
Andre Santoro
Art Director and Creative Lead at Create Circus
“I’m systems-first and detail-precise. I like structure, clear standards, and repeatable frameworks. If something feels off, I want to name it, model it, and fix it without drama.”
Diliara Zainashova
CEO, Create Circus
“I translate messy briefs into clear direction. I’m direct, protective of quality, and allergic to “looks good” as a final answer. I care about work that feels clean now and still holds up later.”




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